© Paul Kollée Studio
Amsterdam
The city, in motion
MetBike
Context
Cities continue to densify while mobility increases pressure on public space. MetBike responds with a mobility system designed to reduce friction rather than add to it.
Principle
Mobility as flow — reducing friction in dense urban environments.
What unfolds
Organised Movement.
Complexity shaped into clear direction.
Mobility becomes intuitive
through repetition and rhythm.
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Visual language
A grid-based visual system places
information into calm and readable layers.
Functional typography.
Colour hierarchy.
Spacing and alignment support orientation.
Every element follows the same internal rule:
clarity reduces friction.
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Structure in motion
Movement becomes calm when complexity is organised.
Work in motion
One coherent visual language.
Across digital and physical touchpoints.
From stationery
to maintenance & on-site repairs.
Every layer follows the same internal logic.
Consistency reduces friction.
Clarity guides movement.
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Image direction
Typography and grid create
the primary sense of movement.
Rhythm.
Alignment.
Directional flow.
Imagery grounds the system
within real urban environments.
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Key moment